Starting this August, you will be able to enjoy Facebook TV on your favorite social networking platform, Bloomberg has learned.
With the already packed Facebook News Feed, the social networking company is busy looking for ways to create more space for advertisers who want to reach out to the more than 2 billion people that use the platform.
To do this, the company is set to unveil Facebook TV, a new way for media companies to start airing shows on the social network using 5 to 10-minute videos. While the shows being aired will be owned by the media companies that will be willing to partner with Facebook, 45% of the revenue generated via Facebook ads will be directed to the latter.
It’s important to know that the upcoming Facebook TV is not the same as the TV content the company is working on for a later launch. Apparently, Facebook’s future TV content will be 20 to 30-minute video shows that will be fully owned by the social networking company, but for the upcoming shows, the media will be owned by companies such as BuzzFeed, Group Nine Media, ATTN and Vox Media, among other willing partners.
Initially, these Facebook TV shows were scheduled to start airing last month but were later delayed to August. Still, sources close to Facebook told Bloomberg that more delays could happen, which means the said August debut could be pushed back.