It’s just one month since the Sony Xperia XZs pre-orders went live on Amazon following the phone’s launch at the MWC 2017.
Now, in an unusual move, the giant retailer has already discounted the Xperia XZs with an impressive $80. At launch, the phone was priced at $699.99, but you can now grab one at $619.99. What makes this an unusual deal is the fact that the Xperia XZs is still new in the market, but Sony isn’t the only OEM that has been using this technique to lure more customers into buying their phones.
We’ve seen Samsung and LG doing the same with their latest Galaxy S8 and LG G6, respectively, which makes Sony no different. However, take note that this price cut doesn’t apply to all color variants, rather, it’s only the black variant. The silver and blue color variants are still priced at $699.99.
Sony has been having a rough time selling its smartphones in the U.S. and this could just be a “smart” way of encouraging more buyers in order to boost its sales. If anything, this cost-cutting technique is the one that helped the Japanese company make some profits during the just concluded fiscal year – and it seems the tech giant is not about to stop using the technique.
So far, there’s still no word on when the high-end Xperia XZ Premium will start selling, but the budget Xperia XA1 and XA1 Ultra are already selling in the U.S. and Europe. We don’t know when – or if – these handsets will be coming to Africa, but given that the previous generations have been available, including the Xperia X series, it’s only a matter of time before they hit the local stores. Stay tuned!