Report: Nintendo Upping Production of Switch in Anticipation of Ramped-up Demand during the Holiday Season

Nintendo Switch

Nintendo Switch has been selling out since its launch on March 3, no wonder stumbling on the handheld console hybrid gaming machine in retail stores has been quite hard.

With such an impressive run, demand would always overwhelm supply. As such, Nintendo is planning to boost the Switch production to 18 million units in the financial year ending March 2018, citing an inevitable rise in demand during the holiday season, Financial Times reports.

Earlier on, in April shortly after releasing its [Nintendo] financial year estimates, The Wall Street Journal reported that Japanese manufacturer was forced to double the production crossbreed system to 16 million units from the estimated 8 million following a soar in demand. Before then, just a few weeks after launch, the tech giant produced an additional 1 million Nintendo Switch copies to meet users demands. Now, the company is on the verge of producing another massive 2 million units on top of the astounding 16 million copies. Indeed, the design to play games when and where you want is proving its popularity among gamers.

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As the Financial Times reports, Nintendo has denied increasing the figures to 18 million claiming that they will be sticking to their initial target of 10 million copies in this fiscal year, regardless of the prevailing market demands. However, people from the inside have confirmed that indeed the Kyoto-based games creator is producing more copies for the booming holiday shopping season and that the company might just be cautious not to disappoint investors and gamers in case something goes wrong, like running out of LCD screens or any other accessories used to make the gaming system.

The Switch’s flying start can be directly associated to its simple nature and extraordinary hardware with the different modes that lets you play virtually everywhere – in front of a TV, on the table or even while on a journey. The sales are also being buoyed by the influence of The Legend of Zelda: Breath of the Wild. There is no doubt about it, Breath of the Wild is a bona fide blockbuster, and it’s not only the best game in the popular 30-year old The Legend of Zelda series but also one of the best-reviewed games in history. As a matter of fact, the title sold more copies than the Nintendo Switch, a machine it was meant to be played on.

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Nintendo Switch

Nintendo is on the best money-making run since 2008 when Wii sold a staggering 20 million copies in its first financial year. The Nintendo Switch has the numbers in sight and could be the best-selling console yet considering the fact that Wii spanned two holiday seasons in that fiscal year.

While the original Wii was a success, its successor the Wii U has been a big disappointment. The console has just sold 13.5 million copies since its release in 2012. Meaning if Nintendo can produce the reported 18 million Switch copies, and get them outdoor by March 2018, then the Switch would outsell its predecessor the Wii U in just within a year.

It’s possible, there are a lot of gamers out there who want the Nintendo Switch but cannot have it, not because of its $300 price tag but because of the fact that the shelves are always empty. If only Nintendo can boost the stock, then there is no doubt it will outpace Wii U as early as December, and given its hybrid nature the Switch could be the ultimate successor to both Nintendo’s 3DS handheld systems and consoles.

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Nintendo’s flagship Mario Odyssey is coming in November and it will be a huge disappointment for gamers if they will lack machines the light up the eagerly awaited iconic Mario-based iteration.

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