All social media platforms shrink at the mention of Facebook. The California-based social media networking giant now stands aloof with an astounding 2 billion monthly active users.
In a Facebook post, the company’s founder and CEO Mark Zuckerberg announced that the leading social media networking service has reached a remarkable 2 billion users logging in monthly. WhatsApp comes a distant second with well over 1.2 billion people using the messenger monthly with Facebook Messenger just hot on the heels at 3rd place.
The announcement is coming at the back of a change of mission by the social media livewire. In an interview with CNN Tech last week, Zuckerberg said that the company is drifting towards connecting communities rather than individuals. With almost a quarter of the planet’s population using the platform, Mark believes Facebook can do greater things than just connecting individuals. The world’s population stands at 7.5 billion.
In celebration of the milestone, Facebook is lining up a series of congratulatory programs. Customized videos are starting off at Goods Add Up page. Similar videos will also be running in the News Feed. The company will also be sending thank you notes to its users for using its functions including for creating groups, sending birthday wishes and Love reactions.
Despite its already large user base, the company has been able to maintain and gather more users for its main service. As of 2012, the social media had 1 billion users to its name, a number that would later ramp up to 2 billion 5 years later. And it’s not only Facebook’s flagship app that is on the rise, but the entire family of apps the company has acquired over the years. WhatsApp is doing exceptionally well same to Messenger and Instagram. According to the latest data released in April, Instagram stands at 700 MAUs and has been a pain in the ass for Snapchat in the recent few years.
Who is a monthly active user? This is a question that many would love to have an answer to. Well, according to Facebook, a monthly active user is one who has signed in and used Facebook, either on desktop or mobile, or has used Messenger within a period of 30 days – WhatsApp and Instagram are secluded from this tally.
Moving on to some factual figures. As earlier said, Facebook topped 1 billion users milestone back in 2012. As of May 2017, the platform had 1.94 billion active users a 17% year-over-year increase from last year. Advertisers reached a remarkable 5 million in April, according to data released by the company. Three years back, 38% of the total Facebook users came from the US, Canada and Europe, a figure that has now dropped to 30% in Q1 of 2017, meaning the service is expanding in remote markets significantly. There is also the problem of one person registering more than one account which Facebook said, last month, that summed up to 6% of the total users as per last year’s estimates.
If you were to go searching for a social media app that works on all networks and in all kind of phones with few hiccups, Facebook makes a blatant cut. The company has been sending out stripped-down (Lite) versions of its apps to places with slow and spotty internet connections. These apps also run seamlessly on phones with low processing power and limited storage capacity making them very popular in developing countries across Asia and Africa which explains why the platform keeps on growing despite the incredible influx of similar apps in the market.